CREATOR MOBILITY
SALES TRAINING SYSTEM™
Internal Sales Teams & External Creators / Influencers
By Rob Keller
Why This System Exists
Creator Mobility is built to scale licensing revenue across Creator Cars, Creator Realty, and Creator Home Services. Traditional sales training fails because it relies on motivation, talent, or personality instead of measurable behavior.
This system replaces guesswork with structure. Results come from controlling inputs, measuring behavior, and deliberately doubling what works.
The Core Principle
You scale inputs.
When inputs are controlled, results follow.
Two Roles. One System.
Internal sales teams close licenses and manage pipeline. Their focus is outreach, Loom videos, calls, follow-ups and moving deals forward.
Creators and influencers generate attention, trust, and qualified introductions. Creators are not closers. They are demand multipliers.
Behavior Standards
Goal Setting
All goals must include a number, a timeframe, and a scoreboard. Vague goals are not acceptable.
Daily Behavior
Sales teams focus on activity. Creators focus on content, conversations, and introductions.
The Doubling Rule
Every seven days, double one controllable input. Never attempt to double everything at once.
Measurement
Performance is measured weekly. No stories. No excuses. Only numbers.
Execution Mindset
Behavior creates leverage.
Systems create freedom.
Anyone who follows this system will win here.
Anyone who does not will self-select out.